There’s a growing trend in real estate: more buyers are choosing newly built homes—and it’s not just because of the shiny finishes or modern floor plans. Many are discovering that new construction can actually offer better financial opportunities right now. Builders are motivated to sell, and they’re rolling out serious perks to make deals happen.
Recent data shows new home sales have reached their highest level in over two years, and it’s easy to see why.
Why Builders Are Offering Big Incentives
With more new homes on the market than we’ve seen in years, buyers suddenly have the upper hand. Builders want to move their current inventory before breaking ground on more projects, and that means they’re offering attractive incentives such as:
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Mortgage rate buydowns to reduce your monthly payment
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Price reductions that make ownership more attainable
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Closing cost assistance and even upgrades in certain communities
According to industry data, almost 60% of builders are offering incentives on homes under construction, and more than 75% are doing so on quick move-in homes that are ready for occupancy.
As housing analyst Nick Gerli puts it, builders are adapting to the market by lowering prices and offering competitive financing options. The takeaway? Builders are motivated, and that could mean a lower price and a lower mortgage rate for you.
If you’ve felt priced out of the market in the past, now might be your chance to jump back in.
More Brand-New Options Across the Puget Sound
From Tacoma to Puyallup, Auburn to Sumner, and Lake Tapps to Bonney Lake, there’s a noticeable increase in new construction homes offering modern layouts and energy-efficient designs. Even in coastal communities like Des Moines, Burien, Normandy Park, and SeaTac, buyers are finding more opportunities to explore new builds that fit a range of lifestyles—from urban professionals to growing families.
The West Coast and Pacific Northwest continue to see strong new construction activity, and that’s great news if you’re looking for variety. But this window of opportunity may not last long.
As Robert Dietz, Chief Economist at the National Association of Home Builders, explains, builders are starting to scale back production to avoid oversupply. With fewer new homes being built, today’s abundance of options could tighten up again soon.
Bottom Line
If you’ve been dreaming about a fresh start in a brand-new home in Tacoma, Puyallup, Auburn, Sumner, SeaTac, Des Moines, Burien, Normandy Park, Lake Tapps, or Bonney Lake, now could be the perfect time to make your move. Builders are offering incentives that make homeownership more accessible than it’s been in years—but these deals won’t stick around forever.
Ready to explore the latest new construction opportunities and incentives across the Puget Sound?
👉 Visit Your Real Estate Story to connect with a local expert who knows how to help you make the most of this market.
