Here is the revised blog post regarding the importance of pricing strategy. I have integrated the Calls to Action (CTAs) and service areas to ensure sellers understand that getting the price right is the first step to a successful sale.
The "Testing the Market" Trap: Why Overpricing Can Cost You Big
These days, pricing your home correctly from the start is more crucial than ever — especially in areas like Tacoma, Puyallup, Auburn, Sumner, SeaTac, Des Moines, Burien, Normandy Park, Lake Tapps, and Bonney Lake. While it may be tempting to list high “just to see what happens,” that strategy could easily backfire and delay the move you’ve been planning for.
As Kim Morgan Storey, the Top 1 Real Estate Agent serving these communities, I help sellers avoid this common pitfall so they can move on to their next chapter with the most money in their pocket.
Not sure what your home is actually worth today?
Call Kim at 206-225-8325 for a free market analysis. We’ll look at the real data, not just what your neighbor asked for last year.
The Real Risk of Overpricing
Many sellers still compare their home’s value to what their neighbor sold for years ago. But that was a different market. Today, with more homes for sale and buyers having more choices, there’s far less pressure for bidding wars or paying above asking.
As Lisa Sturtevant, Chief Economist at Bright MLS, puts it:
“Buyers will have more leverage in many, but not all, markets. Sellers will need to adjust price expectations to reflect the transitioning market.”
The good news? Home values are still strong. According to the Federal Housing Finance Agency (FHFA), property values have increased over 50% in the past five years. So even if you price strategically (slightly below your "dream" number), you’ll likely still earn a great return.
Worried about leaving money on the table? Call Kim for a unique marketing plan for getting your home sold. I know how to price your home to generate competition, which is the only real way to drive the price up.
When High Hopes Hold You Back
Here’s what often happens: a seller lists too high, buyers lose interest, the house sits on the market, and eventually, the seller faces tough choices — reduce the price or take the listing down altogether.
Recent research from John Burns Research and Consulting (JBREC) and Keeping Current Matters (KCM) shows that over half of agents report more homes being pulled from the market lately — mainly because sellers didn’t receive offers they considered fair. Simply put, overpricing can stall your entire move.
The Smart Way to Move Forward
If your next chapter involves relocating for work, upsizing, or getting closer to family, a solid pricing strategy is essential. Work with a knowledgeable local real estate agent who understands current trends and isn’t afraid to give you an honest assessment.
In the right price range and condition, homes across Pierce and King County are still selling quickly — some even with multiple offers. The key is pricing strategically from day one.
Call Kim Morgan Storey today at 206-225-8325. Let’s price it right, market it well, and get you moved.
